There are so many reasons that why you should go with your own website and mobile application instead of joining swiggy/Zomato.
- But it depends on two things i.e. whether you are already operating a business or you are newly opened. If you are opened newly, then you should first tie-up with swiggy/zomato and you can make your name in the market, because as a beginner you have to cut a lot of expense for your business, so investing directly for website/mobile application will directly take a large chunk of your money. And it is not confirmed also that how your business will perform, but once your business will start to perform well and your business is settled properly then here comes the thing that whether you have to continue with swiggy/zomato or you should go with your own website/mobile app. So here we will see some reasons so that we can decide what next step which we should take so that it will give benefit to us.
Disadvantages of joining swiggy/Zomato.
- 1). High commission – One of the major drawback of zomato/swiggy is that they charge a high margin from your sale, it is around 30%(total margin is taken from your order). For example, if an order of 1000 rs has been placed then they will charge directly 300 rs from you. So if you know that you are getting a large amount of order then you should go with your app so as to save this 30%.
- 2). Strict rules and regulation – So these online aggregators do a lot of changes in rules and regulation of their app. Zomato has come up with the rule that a restaurant can take a max. of 15 minutes to prepare the food, yes it is possible to make food in 15 minutes, but there are some items that are prepared freshly. You will require time to prepare them, otherwise, if you will do half of the process from earlier then it may happen that you will not be able to bring that fresh taste.
- 3). Discount and Offers – zomato offers a lot of discounts, but it doesn’t fully pay all the amount from itself, the restaurant also have to pay for the amount for offers and discounts, so it affects the overall profit of the restaurant directly.
- So the above we some of the disadvantages that why zomato/swiggy has some problems, but that doesn’t mean that we should not use these online aggregators. There are so many advantages which we can take from them. So let’s see some of the
Advantages of joining Zomato/swiggy.
1). For the beginner – IF you are just starting with your kitchen then you can use this platform for selling your product, which saves a lot of your money. All the order taking, order delivery processes will be taken care of by zomato. You just have to focus on the preparation of your food.
- 2). Use them as a marketing tool – they have a huge amount of user base, as so many people use them for ordering food, so you can use them for gaining the attention of a large amount of audience, which will help you to create your restaurant a good brand.
- 3). Use it for advertising – There allow you to run ads for your restaurant also if you think that your product is perfect, but you are not getting customers then you can run the ads, many people will get to know about your restaurant. And if they like your product then you will be able to increase your sales and will be able to build trust with your customers.
- So these were some of the reasons that why to join and not to join these online platforms.
- If you want to make an app, you can contact us we also make so many apps such as food delivery, eCommerce website, multi-vendor eCommerce website development.
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