What is the difference between CRM and ECRM?

Customer Retention Management software CRM will contact and communicate with customers with fax, phone or retail store while eCRM will use e-mail, internet, wireless technology and similar stuff. Another great difference is that with CRM system customers have to download some applications if they want to view some web applications and with eCRM that requirement for clients is gone and therefore it makes their life much easier.

It can be pretty expensive to maintain CRM system. If something goes wrong, it’s often impossible to fix that problem yourself and you have to call and wait for the vendor to fix that problem. The overall maintenance of eCRM system is much less expensive and you also need much less time to maintain it or to fix problems.

CRM is a customer focus business strategy that aims to increase customer satisfaction and customer loyalty by offering service to each customer. With the movement of business application to the internet CRM has enhance an organisations capabilities by providing access to its customers and supplier via the web. This web experience and communication through the wireless web is called e-CRM.

e-CRM refers to electronic customer relationship management software or simpler CRM that is more web based crm software. The main difference between CRM and e-CRM are that in CRM customer contact is initiated through traditional mean of telephone, retail store or fax where e-CRM in addition to telephone customer contact can initiated through internet, email, wireless and latest technologies.

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