Customer Relationship Management software are known to improve customer retention, by as much as 27%. Your customers are important to your business. In fact, no matter what your industry, no matter what your focus, no matter what kinds of products or services you offer, your customers are the single most valuable asset of your organization. Customers give your company a sense of purpose and direction.
Here are Top 10 benefits of a CRM Software:
CRM saves you time – and money
Customer Retention Management software speeds up the decision-making process and your employees can organise themselves better according to the hard data: knowing which leads are hot or cold allows them to take appropriate action, focusing their energy in the right direction.
CRM saves you effort
By offering you analytics and automatically assigning tasks to individual employees, CRM software solutions makes it easier and far more straightforward to do your project management. The effort you save on routine tasks now can be dedicated to tasks that actually make you money!
Boost your customer interaction
With the database full of useful data, the insight into every customer account is much greater. So when your Sales or Service & Support team get in touch, they can use all this data to your advantage.
Increases revenue and slashes costs
Customer Relationship Management software helps you to save time on mundane administrative work and money by focusing your effort where it should be. But it gets even better. By knowing your customers more intimately, you can now predict how much they are likely to spend with you and even who your competition is in each particular case.
Forecasting & reporting
From your current service demand, the system can calculate probable future demand trends, as well as guide your strategic adaptation to these. Forecasting lets you see how much money you’ll make this month so you can plan your expenditures more comfortably.
Operational efficiency
To make sure you work efficiently, Microsoft Dynamics CRM now presents industry best practices, which means you can follow pre-tested ways of closing deals faster and making your customers happy on the way.
Better relationships in the workplace
Since everybody has access to the same data, it is easier to agree on criteria that need to be met by Marketing before a lead can be called ‘qualified’ and passed onto Sales. And even when they Sales call a lead that needs a bit more nurturing before closing no problem it can be recycled back to Marketing.
Coordination & customisation
When you pick a CRM system, make sure it aligns with all the software you’re currently using. For example, Microsoft Dynamics CRM aligns seamlessly with your Microsoft Office package, making it simple to extract whatever data you need.
Scalability
Depending on the size of your business, you can decide which features you want to implement first and as these bring results, you can add on more so you gradually increase your turnover.
Advanced security
Finally, you can control which fields are accessible to whom, to ensure your data are viewed and modified only by those who you want to – so you have all the security you need.
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