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How will you improve your CRM strategy using social media?

Social media is an important place. It's where customers talk about what what they care about, how they feel, and their opinions on your business. If a customer has a problem with your product or service, they can now let all of their friends and family know about it instantly. Social media should be a core component of your business's Customer Relationship Management software plan, but a successful Social CRM strategy is about more than racking up likes and followers to drive site traffic.
Invest in the Right Social Tool
Before even incorporating a Social CRM strategy, your business should be managing its social media efforts through a social media analytics tool.
Track Every Stage of the Customer Journey
Whether it’s education or advocacy, your customer journey should be tracked the entire way. Much like a long-term relationship, your web based CRM softwarestrategy must invest in the future.
Respond Faster to Customer Complaints
Social media allows brands to engage with consumers in real time, at scale. That doesn’t mean just engaging with people who compliment or praise your company.
Uncover Potential Customers Through Keywords & Hashtags
Keyword and hashtag analysis is truly one of the best ways for brands to discover conversations, mentions and even users. Most of the time, this analysis helps brands locate opportunities they would have never found through native social platforms.
Maintain Your Brand Voice Across Channels
it’s smart to keep a consistent brand experience across all your social channels. And to do this, you need to maintain your brand voice and social interactions.
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